November 18, 2016
Venue: Brier Creek Country Club Area: RDU/Brier Creek
Marketing involves trying to change a behavior, no matter what you are selling. When you have a product, you can use features and benefits to influence the change. However, marketing an idea is harder to cut through the noise – that’s where Design Thinking can be a very powerful method of persuasion.
If you’ve ever struggled to get your customers to take action—whether B2B or B2C—you don’t want to miss out! Join us at the Nov. luncheon and you’ll head back to the office with actionable insights including:
How to apply Design Thinking on limited resources.
What to do when your target market says one thing but does another.
Ways to shift your visual and verbal cues to change behaviors.
Non-profit marketing executive Lawrence Swiader will share from his experience with Design Thinking on leading a team to “rebrand” birth control via the website Bedsider.org.
About the Speaker:
Swiader has spent his career studying the intersection of technology, media, education and how it can better people’s lives. Currently, as Vice President of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy he leads digital programs for teens and adults and oversees all aspects of The National Campaign’s digital presence with the goal of improving the reproductive health behaviors of people in the U.S.